Engagement Rings - How to Choose the Right Engagment Ring

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Engagement Rings - How to Choose an Engagment Ring
With an estimated 82% of all women recieving a diamond engagement ring, it is difficult for most men to avoid buying at least one in their lives.  For many, this can seem like an undue burden.  Afterall, a diamond is valued for its beauty alone and not for any practical or profitably applicationit might serve.  With the traditional price of a diamond engagement ring totalling two full monthsof the suitor's salary, it's no wonder that many men resent the custom!

Like anything else, however, there are deals to be had in the diamond market as well, you just have to know how to go about it.

The first thing to remember, unfortunately, is that however much you SAVE on a diamond, it should neverbe exactly CHEAP.  If the old addage "you get what you pay for" ever applied to a market, it is the diamond market.  Snatching up the best deal you can find is liable to give you a second-rate productwhile lining the pockets of an unscrupulous dealer!  But that being said, there are ways to minimize your losses on a good purchase.

Perhaps the most guaranteed way to get a good price on a stone is to haggle with the dealer directly.Like all luxury items, "standard" prices for diamonds are not set in stone (no pun intended!).  Dealerscan usually afford to come down a bit in price, but they will not do this for simply anyone.  They needto know that you either are or will be a return customer, in which case the loss on profit margin istaken a token of good intentions, a sealing of a good business relationship.  So a good tip if youare buying an engagement ring is to assure the dealer that you will come back to him or her for the wedding ring as well.  Under such circumstances, most dealers will either offer or agree to a sizeable discount. If they don't, the market is large enough that you can take your business elsewhere.  

Another good tip is not to obsess over fine gradations in categories of diamond quality.  Keep in mind that the purpose of the purchase is not so much so that your lover can flash the pricetag as it is so that she (or he) can flash the diamond itself.  Experts themselves have difficulty, even using the tools of their trade, in grading diamonds accurately, so it is unlikely that the members of your social circle will notice if you "cheat" a bit. That being said, it IS important to do this intelligently.  For example, in the area of clarity (that is, the physical integrity of the stone), some inclusions (flaws) are more serious than others.  Generally speaking,flaws near the bottom of the stone are not as detrimental to overall brilliance as flaws at the top, as they are hidden and their effects dampened by the mount.  Likewise, less-than-ideal colorratings can be deemphasized by the choice of mount.  If you diamond is a bit on the yellowside, mounting it in gold will serve to make this less noticable.  Also, it's important to keep in mind that bigger is not necessarily better.  In fact, larger diamonds tend to be disproportionatelyexpensive, and since poor cuts are easier to detect on them, the money is not always worth it. In fact, however, one area that you should NOT compromise on is the cut.  More than anything else, a good cut serves to emphasize the beauty of the stone and enhance its enchanting brilliance.

In this day and age of internet purchases directly from the merchants are the norm, diamonds are, of course, no exception.  An internet buy can greatly reduce your costs, but you have to be VERY careful whom you buy from.  The money you save is proportional to the risk you take, so be sureto thoroughly check on a dealer's credentials before commiting to anything.

Finally, if you're going to buy a diamond sight-unseen, the best advice anyone can probably give youis to be sure that you understand the 4Cs and that the rating of your stone in each of the four categories is roughly equal!  It is never a good idea to pick a single category (say, cut) and chaseit to the exclusion of all others.  Such "lopsided" diamonds are generally unimpressive in someimportant way.

Buying diamonds is not meant to be easy.  If it were, it would not have the effect on your beloved that it does!  But by keeping these simple tips in mind, there's no reason why it has to be excessively difficult either...


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